CC00-A Resource : A Catalog of Publications and Computer Programs

Campaign Circular 00-A: Resource is a catalog of publications and computer programs

CC00-A Revised 1995 Resource: A catalog of Publications and Computer Programs

Extension Circular 00-A Revised 1995: Resource is a catalog of publications and computer programs

Development of Dynamic Testing Methods Using Facial Expression Analysis to Evaluate Packaging Design in a Realistic Shopping Environment

80 to 95 percent of all new product launches fail (Dillon, 2011; Copernicus Marketing, Consulting, and Research, 2013). However, businesses can increase the chances of a successful product launch by better understanding consumer preferences and wants. Research done by McKinsey and Company shows that “more than 80 percent of top performers periodically tested and validated customer preferences during the development process, compared to 43 percent of bottom performers” (Gordon et al., 2010). With most purchasing decisions being made at the point of purchase, packaging is the last opportunity for businesses to influence the consumers decision to purchase their product. Packaging evaluation research helps businesses accomplish this goal by assessing packaging design, developing an understanding of the consumer’s perception of the packaged product, and identifying key factors of package design that are underperforming. Biometric devices such as eye tracking, galvanic skin response (GSR), and electroencephalography (EEG), are popular methods that are often used in the packaging industry to quantitatively evaluate the effectiveness of packaging design. However, with the exception of eye tracking, applications for these instruments are limited when it comes too dynamic testing in a shopping environment. Facial expression analysis is another method that has traditionally been limited to static testing environments due to limitations in technology and a lack of methodology developments. This research solves that problem by creating dynamic testing methods that allow for researchers to evaluate packaging design using facial expression analysis in shopping environments. This thesis outlines the step-by-step process of developing dynamic packaging evaluation research methods using facial expression analysis as an analytical tool. The researchers show how to develop the necessary equipment, create a package performance shelf study, integrate software to combine facial expression analysis and eye tracking, and how to statistically analyze and draw conclusions. An example of a shelf performance study is executed that future researchers can use as a reference to develop their own studies using facial expression analysis as a dynamic testing method

Tocqueville and Democracy in the Internet Age

Tocqueville and Democracy in the Internet Age is an introduction to Alexis de Tocqueville (1805-1859) and his monumental two-volume study Democracy in America (1835, 1840) that pays particular attention to the critical conversation around Tocqueville and contemporary democracy. It attempts to help us think better about democracy, and also perhaps to live better, in the Internet Age

Tocqueville and Democracy in the Internet Age

Tocqueville and Democracy in the Internet Age is an introduction to Alexis de Tocqueville (1805-1859) and his monumental two-volume study Democracy in America (1835, 1840) that pays particular attention to the critical conversation around Tocqueville and contemporary democracy. It attempts to help us think better about democracy, and also perhaps to live better, in the Internet Age

The Mechanical Properties of Carbon Fibre With Glass Fibre Hybrid Reinforced Plastics

Merged with duplicate record 10026.1/2475 on 15.03.2017 by CS (TIS)Fibre composite hybrid materials are generally plastics reinforced with two different fibre species. The combination of these three materials (in this thesis they are carbon fibres, glass fibres and polyester resin) allows a balance to be achieved between the properties of the two monofibre composites. Over the fifteen years since the introduction of continuous carbon fibre as a reinforcement, there has been considerable speculation about the "hybrid effect", a synergistic strengthening of reinforced plastics with two fibres when compared with the strength predicted from a weighted average from the component composites. A new equation is presented which predicts the extent of the hybrid effect. Experiments with a variety of carbon-glass hybrids were undertaken to examine the validity of the theory and the effect of the degree of inter-mixing of the fibres. The classification and quantification of the hybrid microstructures was examined with a view to crosscorrelation of the intimacy of mixing and the strength. Mechanical tests were monitored with acoustic emission counting and acoustic emission amplitude distribution equipment. Some specimens were subjected to one thermal cycle to liquid nitrogen temperature prior to testing. Fracture surfaces were examined in the scanning electron microscope. Numerical analysis by finite element methods was attempted. A constant strain triangular element was used initially, but in the later analyses the PAFEC anisotropic isoparametric quadrilateral elements were used. The system was adapted so that a \Ir singularity could be modelled, and post processor software was written to allow nodal averaging of the stresses and the presentation of this data graphically as stress contour maps